YOUR PERSONALRELEASE ASSISTANT
To help you strategise your releases and hold you accountable to your plans so you can build a sustainable music career and release music smartly.
SOUNDFAMILIAR?STOPGUESSING.
You ask the same questions before every release. Your distributor doesn't know. Their dashboard won't say. So you guess, hope for the best and the release goes out anyway.
- Friday, or hold it until spring?
- Is £200 on ads actually worth it this time?
- Should I wait until I have more followers?
- Is this even the right single to lead with?
- Do I need a playlist pitch, or is that a myth?
- Is three weeks enough runway?
- Why did the last one do better?
- Should the video land before or after?
- Am I posting too much, or not enough?
- It's out. Is it working, or too early to tell?
- Who actually listened last time?
- Does a vinyl run make any sense yet?
- Is anyone even waiting for this?
- How long before the algorithm moves on?
What we do
EVERYTHING YOU NEED
TO LAUNCH SUCCESSFULLY
RELEASE FORECASTING
Know your likelihood of hitting your goals before you press release
Submit editorial pitch to Spotify
High ImpactLaunch pre-save campaign
High ImpactSchedule 3 TikTok teasers
MediumReach out to playlist curators
High ImpactPERSONALISED ACTION PLANS
Step-by-step roadmap tailored to your genre, audience, and timeline
My release is in 3 weeks — what should I focus on right now?
Great timing! You should focus on 3 things this week:
Submit your editorial playlist pitch — the sweet spot is 2–3 weeks before release
Activate your pre-save link across all socials
Film 2 behind-the-scenes TikToks to build anticipation
This alone could boost your likelihood score by ~12%. Want me to break down the playlist pitch strategy?
YOUR RELEASE ASSISTANT
Track progress and adapt your strategy as your campaign unfolds
LINK IN BIO
One beautiful page for all your music, socials, and content
New Single Out Now! 🎉
Hey! I just dropped my new single “Midnight Dreams” and I'd love for you to be the first to hear it.
ARTISTMAIL
Collect emails and reach your fans directly — no complexity required
RELEASE FORECASTING
Know your likelihood of hitting your goals before you press release
Submit editorial pitch to Spotify
High ImpactLaunch pre-save campaign
High ImpactSchedule 3 TikTok teasers
MediumReach out to playlist curators
High ImpactPERSONALISED ACTION PLANS
Step-by-step roadmap tailored to your genre, audience, and timeline
My release is in 3 weeks — what should I focus on right now?
Great timing! You should focus on 3 things this week:
Submit your editorial playlist pitch — the sweet spot is 2–3 weeks before release
Activate your pre-save link across all socials
Film 2 behind-the-scenes TikToks to build anticipation
This alone could boost your likelihood score by ~12%. Want me to break down the playlist pitch strategy?
YOUR RELEASE ASSISTANT
Track progress and adapt your strategy as your campaign unfolds
LINK IN BIO
One beautiful page for all your music, socials, and content
New Single Out Now! 🎉
Hey! I just dropped my new single “Midnight Dreams” and I'd love for you to be the first to hear it.
ARTISTMAIL
Collect emails and reach your fans directly — no complexity required
RELEASE FORECASTING
Know your likelihood of hitting your goals before you press release
Submit editorial pitch to Spotify
High ImpactLaunch pre-save campaign
High ImpactSchedule 3 TikTok teasers
MediumReach out to playlist curators
High ImpactPERSONALISED ACTION PLANS
Step-by-step roadmap tailored to your genre, audience, and timeline
My release is in 3 weeks — what should I focus on right now?
Great timing! You should focus on 3 things this week:
Submit your editorial playlist pitch — the sweet spot is 2–3 weeks before release
Activate your pre-save link across all socials
Film 2 behind-the-scenes TikToks to build anticipation
This alone could boost your likelihood score by ~12%. Want me to break down the playlist pitch strategy?
YOUR RELEASE ASSISTANT
Track progress and adapt your strategy as your campaign unfolds
LINK IN BIO
One beautiful page for all your music, socials, and content
New Single Out Now! 🎉
Hey! I just dropped my new single “Midnight Dreams” and I'd love for you to be the first to hear it.
ARTISTMAIL
Collect emails and reach your fans directly — no complexity required
GET SORTED
WITH A
(SET)LIST.
Connect your accounts and set a goal. You’ll get a likelihood score, and a customised list for everything you need to do next.
- Connect your accounts
- Set your goal
- Get your score and list
- Release on a Friday
- Pitch editorial early
- Tease the hook
- £120 to creator posts
- Email fans on the day
Testimonials
TRUSTED BY
INDEPENDENT ARTISTS
Our team
BUILT BY
MUSICIANS
Major labels have entire teams reading the data behind every release. Most independent artists have guesswork and hope. We thought that wasn't fair, so we built the tool ourselves.
James
Co-founder
James splits his time between the technical and the creative. As the tech lead for Release Assist, he translates complex data into tools that actually make sense for musicians. When he’s not working on Release Assist he’s a leader for pop choir Some Voices, or coaching vocalists.
Adriano
Co-founder
Adriano brings deep insights into artist development and strategic planning & leads Release Assist's creative development and communications. Outside of Release Assist, Adriano runs a music production studio in East London. He’s developed a portfolio that includes songs heard on the BBC, ITV and Netflix.
FAQ
FREQUENTLY
ASKED
Everything you need to know about Release Assist. Can't find what you're looking for?
Whilst no system can guarantee success or be 100% accurate, we're able to continuously improve our models by learning from new data and artist feedback.
We automatically collect your Spotify, Instagram and TikTok data. And are working on other connections to other platforms, like Apple Music and Youtube.
Absolutely. We never share your data with third parties. We use the data you supply us to give you your forecast and only use publically available information. We NEVER take ownership of your music, or your image, that is always yours.
Yes, you can cancel your subscription at any time with no penalties. Your account will remain active until the end of your current billing period.
Yes! Our AI is trained on data from all major genres including Pop, Hip-Hop, Electronic, Rock, Indie, Country, R&B, and more. Genre-specific insights are included in all forecasts.
No problem! Our AI can still provide valuable insights based on your genre, target audience, and goals. We'll also give you recommendations on building your foundation for future releases.
READY TO
STOP GUESSING?
Get your free forecast and know - before you release - whether this one's going to hit.